Welcome to Vanity Project, a beauty newsletter by me, Valerie Loftus.
First, a little about me. I’m a writer, editor, and author whose work you might have seen in STELLAR magazine or on DailyEdge.ie (RIP). I also co-hosted STELLAR’s beauty podcast, The Glow Up, for just over two years. I live in Dublin with my boyfriend — I’d love to share some more tidbits about my life but I simply cannot remember what I did for fun before the pandemic and haven’t quite found my groove again in this post-lockdown world. But then again, who has?
Now, about this newsletter. It’s simple, really: I love beauty. Writing about it, talking about it, learning about it. And doing it, of course – massaging in creams, painting on liner, reapplying lipstick. All of it! It’s just the best. For me, the past year has really hammered home the importance of these small but sacred rituals. And even though I’ve left magazine land, I don’t want to stop talking and writing about beauty.
Every month, I’ll be showing you my #empties, rhapsodising about my favourites, and sharing my many and varied thoughts about makeup, skincare, and everything in between. Subscribe, why don’t you? It’ll be fun.
(Oh, and I’m @valerieloftus on Instagram and Twitter if you want to get me there. Listen. You might.)
Logo design by Kate Murphy
